The cosmetics giant has been awarded LEED Gold at the “My L’Oréal Powerhouse”, its headquarters in Malaysia, demonstrating the company’s commitment to corporate social responsibility.
LEED (Leadership in Energy and Environmental Design) is an internationally recognised green building certification system for the design, construction and operation of high-performance green buildings, established by the US Green Building Council (USGBC). It has gained significant momentum in recent years, particularly as major corporations such as L’Oreal make increasingly significant commitments to CSR programs and sustainability initiatives.
In the course of awarding the LEED Gold certification, the USGBC rated the new L’Oréal workspace in Malaysia as particularly positive and highlighted how its annual energy consumption had successfully fallen 35 % below the consumption of conventional buildings. My L’Oréal Powerhouse features high energy performance windows, giving 55 % of the building’s interior access natural daylight and views, reducing the need for artificial light, while minimising glare and solar heat, simultaneously aiding in the regulation of lighting and temperature.
The project used building materials that have environmentally, economically and socially preferable life-cycle impacts, are responsibly extracted or sourced, and minimise the use and generation of harmful substances. During the construction, 75 % of waste was recycled. The workspace’s ultra-low-flow faucets, toilets, and urinals use 50 % less water than standard buildings, saving about 1.7 million litres of water annually. This helps to decrease the amount of wastewater that goes to energy-intensive wastewater treatment facilities. Considering the post COVID-19 pandemic reality, L’Oréal provides a safe environment for the employees in Malaysia, giving them plenty of space for social distancing as well as excellent air circulation to minimise the possible airborne spread of pathogens. The design also used elaborate air quality management as well as high-performance acoustic insulation.
The detailed LEED dashboard is available here.
Sustainability drive
This certification follows L’Oréal’s recent announcement that it intends to reduce its carbon footprint by 50% per finished product. On April 22nd 2021, L’Oréal Paris announced its sustainability program, “L’Oréal For the Future, Because our Planet is Worth it”, initiating the brand’s latest set of ambitions for 2030”. Building on its achievements to date and aligned with the ambition of the L’Oréal Group, L’Oréal Paris will now embrace the ambitious mission of reducing its carbon footprint by 50% per finished product. “Now is the time to reconcile innovation, sustainability and progress, to make the shift to a circular economy and to reduce the impact of our products,” said Delphine Viguier-Hovasse, Global Brand President of L’Oréal Paris.
The average monthly environmental impact of this commitment by L’Oréal on My L’Oreal Powerhouse is to generate more than 14,000 kg of CO2 offset, the equivalent of planting more than 2,800 trees.
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